Twitter success is elementary (like my handwriting) and you’ve got a few choices to rise in playground popularity.
Let’s check out three.
You can build a community around your brand, you can SPAM people, or you can rock out by building a community that digs your content.
So let’s say you’re hypothetically @yourawesomebrand as illustrated above.
If you’re this dude, you build an online community. You know your target audience and you engage with them a lot. You use their names. You hang out with them. They think you’re cool because you give them props. You probably answer their questions and respond in a timely manner. You reply to them, thank them and engage them.
You’ve surrounded yourself with cool people who follow you, and list you.
These people like you because you’ve given them the allusion that you care about each one of them.
Then there’s @lousyspammybrand.
Pretty much no one likes this guy. If I can liken this back to school days, he’d be the loud mouthed kid in the back of the class who is always talking about this do-hickey or that knick knack that he just got. He’s in it for himself. Every time he says something it’s all about him. Even if he’s got a lot of followers, people kind of ignore him.
You don’t want to be that guy because really the only people who can pull off a stunt like this are, in my opinion, celebrities and brands with a gigantic platform where it doesn’t matter if their Twitter account is self-aggrandizing.
You’d rather be @yourearockstar.
You see this brand is pretty much the coolest brand on the face of the planet. Not only does he build a highly engaged community like @yourawesomebrand, but he also puts out killer content that other people dig. He’s innovative, swift and unique. His ideas are so awesome other people spread the content for him.
He’s got clout, coolness and creativity.
This is the guy you want to be. We can help you get there.
